Next Part of the Video

 

I have completed the next part of the video. I have done about 1min 45 seconds of the music video now, which is a lot futher than the last video I put on the blog. This is beacuse I have had one day where I could sit dow for a couple of hours in order to get the majority of the music video completed.

Start of my music video

This is the start of my music video. I have only done the first qauter of the song. I know that there are some issuees with timing in some of the footage thai have shot. I plan to rectify theese in the second draft. i found out about the timing issues when I showed my video to a group of class mates who all said the same, but it was only in one bit of the music video.

I will keep uplaoding parts of the music video as i complete more, top show the process of how the music video has been built. Then I plan to show some of the editing techniques that I have used in the video, to show how the raw footage has been made into the product you see before you now.

Revised Filming Schedule

Proposed Filming Schedule

This was the filming scheduale that I had initally agreed to stick to. However, for reasons out of my control like the weather etc, I have had to change this to the schedule under this one. I have managed to complete it in the same amount of time as planned but I just had to adjust the timings and scheduale a copuple more months filming further into the year.

Date	What I will be Filming
28th September 2013	I will be filming down at Knypersley Pool. I have found a few locations that will work very well in the music video. I will be filming some long shots and medium close up shots, as these short clips will be used a cut in shots.
29th September 2013	I will be looking at the footage that I had shot from the previous day and will be seeing if I need to shoot anymore footage down at Knypersley pool.
5th October 2013	I will be preparing for shooting the rest of the video and will take the artist and explain the shots that I intend to shoot. I will then get the artist to have a run through ready for the following days shooting.
6th October 2013	I will e shooting the majority of the music video over two days. On this day I will be shooting the music video on the farm. This will allow me to get most of the shots that I want. I will be filming the outdoor shots, and the travelling shots.
7th October 2013	On this day I will be shooting the barn parts of the video and will be seeing if I need to film any of the outside space again. This will allow me to be able to get all of the shots that I want and I ill have the artist there to re shoot any scenes. This should be the last day of filming, but if anymore scenes need to be shot, I will do so.
28th October 2013	I will be shooting more in the barn today. This will allow me more time to maximise my assets and be able to have more freedom when I am editing the shots.
29th October 2013	I will be filming more shots at Knypersley pool today. This will allow me to get some shots that I can use in the video and to get them using the right angles. This will allow much more freedom to get shots I can use as a transition and to be able to make the shots really interesting.
30th October 2013	This is a buffer day. This allows me to go back to places if I want a particular shot, or to start to edit the filming I have done.
31st October 2013	This is a buffer day. This allows me to go back to places if I want a particular shot, or to start to edit the filming I have done.
1st November 2013	This is a buffer day. This allows me to go back to places if I want a particular shot, or to start to edit the filming I have done.

 

Proposed Filming Schedule

Date	What I will be Filming
28th September 2013	I will be filming down at Knypersley Pool. I have found a few locations that will work very well in the music video. I will be filming some long shots and medium close up shots, as these short clips will be used a cut in shots.
29th September 2013	I will be looking at the footage that I had shot from the previous day and will be seeing if I need to shoot anymore footage down at Knypersley pool.
5th October 2013	I will be preparing for shooting the rest of the video and will take the artist and explain the shots that I intend to shoot. I will then get the artist to have a run through ready for the following days shooting.
6th October 2013	I will e shooting the majority of the music video over two days. On this day I will be shooting the music video on the farm. This will allow me to get most of the shots that I want. I will be filming the outdoor shots, and the travelling shots.
7th October 2013	On this day I will be shooting the barn parts of the video and will be seeing if I need to film any of the outside space again. This will allow me to be able to get all of the shots that I want and I ill have the artist there to re shoot any scenes. This should be the last day of filming, but if anymore scenes need to be shot, I will do so.
9th  November 2013	I will be shooting more in the barn today. This will allow me more time to maximise my assets and be able to have more freedom when I am editing the shots.
10th  November 2013	I will be filming more shots at Knypersley pool today. This will allow me to get some shots that I can use in the video and to get them using the right angles. This will allow much more freedom to get shots I can use as a transition and to be able to make the shots really interesting.
16th  November  2013	This is a buffer day. This allows me to go back to places if I want a particular shot, or to start to edit the filming I have done.
21st    November 2013	This is a buffer day. This allows me to go back to places if I want a particular shot, or to start to edit the filming I have done.
22nd   November 2013	This is a buffer day. This allows me to go back to places if I want a particular shot, or to start to edit the filming I have done.

Storyboards

An Idea I have had...

During the filming of the music video, I had come up with an idea that would allow more freedom on the editing process rather than planning every shot. I got the actress to sing the whole song in about four different locations. I did this so that I could cut to different sections of the song when I wanted her to be in lip sync. This did take a lot of practise to get right and I have had to slow some of the footage down to create perfect harmony. This has helped me when editing as I can choose the different locations carefully so that the video deos not become repetitive and borning to watch.

Change of software use

I have decided to change some of the software that I have been using. I have started to use the Adobe Premier Elements 12 video eiting software. This programme has a wide variety of editing tools and lots of effects. This will give me more freedom when I am editing. I have decided to learn to use the sotwarte and have been completing tutorial via YouTube, to get the best out of the software.

Update on Progress

I have done some activities over the last week that have really benefited me and boosted my knowledge of the music industry. I went to see Jessie J in concert and even though it was a different genre, i had more of an understanding of the power of marketing and how effective other product are that support the video/artists brand.

All of the T-Shirts that were sold on the night had the album of the lead singer on it. (Jessie J). This was really an iconic thing for the audience as they got to purchase something that would last a lifetime. Also for the artist, the fans will be wearing the T-Shirts thus, getting the exposure for the artist. This could then lead to more potential sales and potentially getting more people aware of the music to get the next big hit.

This has taught me about the importance of the Digipak and power it can have over the music video.From this I have learnt that I will need to be able to create a digipack that will meet the needs of the audience but make it look stunning, but also keeping a professional edge.

This has been a vitally important bit of unexpected research just as I am approaching the point of starting to create my Digipak.

Update on editing progress

I have started to edit my video. I have done this as it has helped me to see which shots I am  missing, and which ones I need to film again. I think that I have made a good start on this and have been using Camtasia Studio on my home computer, until the school software is available to use. This will put me further ahead in the productiuon process and will not force me to have to rush the process that is very delecate and time consuming. I want the music video to b as professional as I can, so this will involve a lot of time making the lip sync work and making sure that the shots are perfect and making it perfect.

I will write a list of all of the missing shots and then go out and film straight away when the actors are vailable. This will give me more time on the editing of the music video and allow me to be able to make sure I have suitable shots and it fits the genre convensions I have menstioned in previous blog posts.   

Update on filming progress

Unfortunately, I have fallen behind on my filming schedule. I had planned to get the majority of the filming done over the half term week. The weeks leading up to half term there was no particular concern with the weather. And in fact it was quite nice weather. However, when the half term came, Britain encountered a storm called Jude. This was a very bad storm especially for the south west. However, in the midlands, this resulted in rain. And lots of it. This has meant some places in my local area were flooded, so getting to places that I wanted to get to was almost impossible. Especially when the actor has to travel to get to the locations that I have selected beforehand.

This is an extract from the BBC news website that was issued on 28^th October 2013- right in the middle of half term, after we have had a few days of rain already.

‘The Met Office said the predicted storm - named St Jude after the patron saint of depression and lost causes, whose feast day is on Monday - was not one "you would see every year".

It said 20-40mm (0.80-1.6 ins) of rain might fall within six to nine hours in the wettest areas.

It has issued an amber alert for high winds in Wales, the East and West Midlands, the South West, London and the South East and the East of England.

A yellow alert warning of heavy rain that could lead to surface water flooding and disruption is in place across much of northern Wales and northern England.

An amber warning means "be prepared", while yellow means "be aware". No warnings are currently in place at the top red level, which means "take action".

Forecasters said exposed coasts in Cornwall, Devon, Dorset, Hampshire, West Sussex, East Sussex and Kent could face the strongest winds.’

 The days that I filmed in the holidays at the weekend, was Wednesday. This was the only day that it was nice enough to film. However, because of this, most of the film footage is rushed and not what I wanted, so a few more days of filming will need to be done.

The start of filming

I have started to film the music video. I have shot scenes in all of the places that I want to use. when I have started to put the film together however, it is not all that I want/need. I know now I will have o revisit a few places to get all of the scenes that I need and want. It was good that I have allowed myself the time to be able to do this as quality would have been compromised if I had of adopted the stratagy of a Just in Time method, by cmpleting the work when I need to do it not when I should have done it.

Changes to the style of my music video

I have been thinking long and hard at my music video and now feel that the messages in the song are too complicated to be able to convey in a simple narrative style music video. Therefore I have taken the decision to make a conceptual music video instead. This way I will get the audience to think about the music video and the messages inside the whole song.  

Half Term

Over the half term I aimed to get most of the filming done. However, with the British weather a storm ruined my chances to film what i wanted, so therefore I will reschedule the filming process.

However, I did use the time i had off wisely, and did some more planning towards my music video. I have now as a result thought up a detailed story-bored that will aid me in the filming process and I have also watched a lot of other music videos. Form these i have learnt about some of the different transition methods that you can use when you want to change from scene to scene. Things like a glow method, which flashes lights on screen and a different scene emerges. It's really effective!

Update on Progress

On Wednesday 23rd of October, I have planned to be doing a focus group of about 9-10 people in which I will be able to ask a group of people in my target audience about the ideas that I have for my music video. This will be quite important as I will be able to see if the ideas that I have for my music video suit the target audience. Also it will be a very good opportunity for me to be able talk to the audience and see what they want from the video and to gain some kind of insight into what ideas they may put forward. At the moment I am putting together all of the ideas that I have in order to present it to the target audience.

 

Analysis Of DigiPaks

Further research into industry

Research into Industry

I have used a software called Capzels, to create my timeline of images and stages of the music video industry. It helps to separate the text from the images and creates a better visual, and something different on the blog to keep the blog interesting and fresh.

Mise-en-Scene

Mise-en-Scene

I am using lots of different techniques to attract and appeal to my audience. I have thought out and planned all of the techniques I plan to demonstrate.

Clothing- I have planned for my actress to wear a shirt and trousers/jeans. I want her to have pink/purple on her shirt to make the character look like a stereotypical girly girl. This will reinforce the brand and the song. This will link in to the stereotyping displayed in theories like Tajvel and Turner’s Social Identity theory. I want her to wear jeans as this will also demonstrate to the audience the actor as a typical girl, who won’t dress for the right situations. 

Actress- I have chosen to last in a person that is a size 16. I have decided to do this as it is an accurate representation of youth at the moment. I wanted a realistic viewpoint as this will be more believable and felt a size 8 skinny model would not look very realistic. Therefore I decided to discarded Mulveys theory of the male gaze, as this song is about getting out of the friendship zone, so having a drop dead gorgeous model would not be a good representation as the audience would think, ‘who wouldn’t date her?’

Locations- I have decided to use a wide variety of open spaces. I have decided to do this as it adheres to the genre of country and western, which theoretically should represent the genre in an obvious way.  Also, by doing this I am making the character look more vulnerable and this really fits with the song well. This will also correspond to Goodwin’s theory of music videos by matching the visuals not only to the words but the tone and music of the song. The locations I have chosen also have a lot of green in them. This will help to make the audience feel like they are in the video, instead of being on the outside looking in. This will help to get the audience emotionally connected with the video and watch it more and more times.

Lighting- I have gone for a naturalistic lighting throughout the video. This is so that I create a natural atmosphere and people know that this happens in everyday life. Also some of the scenes have been cast in a slightly darker atmosphere. This is good as means that I have the gloominess of the video, but also emotion captured within the video.

Makeup- I have used an actress that does not need to wear a lot of makeup. I have done this so that the model looks like a normal teenager and not someone who is idolised, as I think this will kill the true representation I am aiming for.

Colours- I have used pinks and purples to stereotype so that the audience will appreciate the obvious need for the actress to be ‘normal’ and a fair representation of teenage girls today. I want to represent that girly girl that most girls are today.

 

Communicating genre of the song- I will be communicating the genre of the song through the use of open spaces and the clothes that will be worn. I have done this as it is the most noticed pieces of society today when looking at different videos. Having a check shirt on the actress will make her look more American, the birthplace of country. This will help and guide the audience to know what genre I am representing.

 

I am going to be communicating a narrative for the video. This will be represented by the flow of different scenes and the ability to make them intermingle. This will help the audience to now that the song is actually a narrative as is the video.

I am going to use darker colours to create a dark, gloomy mood to the video. I have chosen to do this as I think it is what the song is all about. I feel that creating this mood will make the audience have more compassion and understanding for the character which I am representing.

  

Equipment List

To film my music video and to complete post production I have a list of equipment that I would need.

Equipment	Purpose
Nikon D5000 SLR and Nikon Easy share Compact Camera	I will need these so that I can take picture of the locations that I will require, and one to take really clear HD videos. Even though the compact camera is not a camera made for film, I will have both of them running so that I have two angles of the same performance. this will allow me to get more film in less time, but also get different views in which I can use as a cut in. I have chosen to use an SLR over a conventional digital camera, as this will record great film and I already had the equipment. Also I know how to use the camera and this will give me the best possible effects, but is also great to handle.
Tripod	I will be using a tripod as this will allow me to be able to shoot smooth film. I will be using it when doing most of the shots as it will give the video a professional edge. I am using a metal tripod and it has adjustable height and you can move the attached camera horizontally as well as vertically.
CD Player	I will be using a CD track to keep my actress in time with the music. While we are filming I will be playing the song. This keeps her in time but also less shy. I also have another use for the CD player. Post production it helps to mach up the actress with the music. This makes it simpler to edit the parts of lip sync I have planned to do.
Card Reader	I will be using a card reader to get the images and videos off the cameras. This method makes it quick and easy to empty the card and makes it easier to put it on the computer ready to edit.
Speakers	I am using the speakers during filming to make the sound from the CD louder. This is because I have to have the CD player quite far away from the actress, just so that I do not get the CD player on shot.
Post production
Computer	I will be using the computer so that I can have a place to download and store all of the images that I will have collected and videos. I will be using a computer to edit the video and put all of the film together. Also, the internet will be a source of information for the research parts of my music video, as well as looking at different music videos.
Memory Stick	I will be backing up all of my work onto a memory stick. I will be doing this so that I do not lose all of the hard work that I have put into the music video. Also I will be using it to transport the video from home to school so that I can edit the video almost anywhere.
Camtasia Studio 8 and Adobe premier elements 12	This is the video editor that I will be using. It has a broad range of different effects including a good interface which is easy to use. I have been using this program for a couple of months so that I could get used to it before I have to use it for the music video. I had strarted to use the camtasia software and it was very good. I used it for some of the cutting and editing. However, school got the new Adobe Premier suite and this took editing to another level. It allowed more scope for things like fine tuning the video, altering the lighting as well and using black and white and sepia tones to the video. This software will be my primary software to use when I am editing.

Crew List

Crew list-

there have been a few people that will be part of the crew in order to make the music video.

1. Mum and Dad will act as equipment and director transport. this s a very important factor to the creation of the music video, and even though it will be indirect to the music video; if all of the equipment does not arrive and on time this has a massive impact on all factors like timing schedule and the quality of the music video from a time perspective.
2. The director, camra woman and editior, will be myself. This is becuase I have allocated myself theese tasks as thy are deemed the most important, and I feel that they should be done according to all of the planning that I have put into the project.
3. Second director will be a freind called Marie Mountford. She has a massive role in the way that she will be on set and telling me if some of the shots that i have taken are right or how they look. she is not a media student, but is in my current target auidence so will have an innocent eye when looking for mistakes or errors in the filming. I trust her judgement and she will help me to achieve a better video in the long run.

This is the crew list for my music video. I have kept it compact toavoid confusion and time wasting in filming, but also that the music video remains mine with the majority of my own ideas that I can haveimput from the auidence.

Costumes

I will be using the same costumes all the way through the music video.

I think that this will be the best thing as it shows that the story is circular and the character is seen as nothing special. This is because the video has to be represented by the costumes and she is a normal girl in the video. I will go for some more generic clothing like a Check shirt and a pair of jeans with a normal pair of trainers. This is because I want to be broader and how that the essence of the song is the actual song and not the outfits worn by the actors. This will really enhance the video, not divert attention away from it. It will also become more relatable for the target audience I am aiming for. This is because I have stated I will be targeting people E/d on the economic wellbeing scale.  Also this is representative of the genre that I am representing. I have chosen purples and pinks for the costumes. This is because I wanted to show that the character has a girly side, even though she is a ‘farm’ girl and that she is like any other teenager in love.

Theese are images of the costumes I will be using for the main girl in the video- Taylor. 
    

Props List

There is only one prop in the music video that I will be using and this is a guitar. This links to the title of the song, and will play a vital role in the music video. It will feature the main artist in the video playing the guitar, and will add another depth the music video.

Hidden props that I will be using will be a little bit of make up and some hair grips and hair ties. I have not put this on the initial props list but will play a pivotal role in the mise-en-scene of the video.

Update on Progress

I have started to film the music video. I am very happy with some of the shots that I have got so far. However, I need more shots when I visit the farm and barn of close ups. this is due to me having mostly filmed medium shots and I have yet to get a close up shot of the artist. Also I have to shoot in another location, So I will get all of the close up shots that I want on that day. Also I may be able to zoom into the video, so some of the shots may not have to be re shot.

Filming Schedule

Proposed Filming Schedule

Date	What I will be Filming
28th September 2013	I will be filming down at Knypersley Pool. I have found a few locations that will work very well in the music video. I will be filming some long shots and medium close up shots, as these short clips will be used a cut in shots.
29th September 2013	I will be looking at the footage that I had shot from the previous day and will be seeing if I need to shoot anymore footage down at Knypersley pool.
5th October 2013	I will be preparing for shooting the rest of the video and will take the artist and explain the shots that I intend to shoot. I will then get the artist to have a run through ready for the following days shooting.
6th October 2013	I will e shooting the majority of the music video over two days. On this day I will be shooting the music video on the farm. This will allow me to get most of the shots that I want. I will be filming the outdoor shots, and the travelling shots.
7th October 2013	On this day I will be shooting the barn parts of the video and will be seeing if I need to film any of the outside space again. This will allow me to be able to get all of the shots that I want and I ill have the artist there to re shoot any scenes. This should be the last day of filming, but if anymore scenes need to be shot, I will do so.
28th October 2013	I will be shooting more in the barn today. This will allow me more time to maximise my assets and be able to have more freedom when I am editing the shots.
29th October 2013	I will be filming more shots at Knypersley pool today. This will allow me to get some shots that I can use in the video and to get them using the right angles. This will allow much more freedom to get shots I can use as a transition and to be able to make the shots really interesting.
30th October 2013	This is a buffer day. This allows me to go back to places if I want a particular shot, or to start to edit the filming I have done.
31st October 2013	This is a buffer day. This allows me to go back to places if I want a particular shot, or to start to edit the filming I have done.
1st November 2013	This is a buffer day. This allows me to go back to places if I want a particular shot, or to start to edit the filming I have done.