I have done some activities over the last week that have really benefited me and boosted my knowledge of the music industry. I went to see Jessie J in concert and even though it was a different genre, i had more of an understanding of the power of marketing and how effective other product are that support the video/artists brand.
All of the T-Shirts that were sold on the night had the album of the lead singer on it. (Jessie J). This was really an iconic thing for the audience as they got to purchase something that would last a lifetime. Also for the artist, the fans will be wearing the T-Shirts thus, getting the exposure for the artist. This could then lead to more potential sales and potentially getting more people aware of the music to get the next big hit.
This has taught me about the importance of the Digipak and power it can have over the music video.From this I have learnt that I will need to be able to create a digipack that will meet the needs of the audience but make it look stunning, but also keeping a professional edge.
This has been a vitally important bit of unexpected research just as I am approaching the point of starting to create my Digipak.
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