Mise-en-Scene

Mise-en-Scene

I am using lots of different techniques to attract and appeal to my audience. I have thought out and planned all of the techniques I plan to demonstrate.

Clothing- I have planned for my actress to wear a shirt and trousers/jeans. I want her to have pink/purple on her shirt to make the character look like a stereotypical girly girl. This will reinforce the brand and the song. This will link in to the stereotyping displayed in theories like Tajvel and Turner’s Social Identity theory. I want her to wear jeans as this will also demonstrate to the audience the actor as a typical girl, who won’t dress for the right situations. 

Actress- I have chosen to last in a person that is a size 16. I have decided to do this as it is an accurate representation of youth at the moment. I wanted a realistic viewpoint as this will be more believable and felt a size 8 skinny model would not look very realistic. Therefore I decided to discarded Mulveys theory of the male gaze, as this song is about getting out of the friendship zone, so having a drop dead gorgeous model would not be a good representation as the audience would think, ‘who wouldn’t date her?’

Locations- I have decided to use a wide variety of open spaces. I have decided to do this as it adheres to the genre of country and western, which theoretically should represent the genre in an obvious way.  Also, by doing this I am making the character look more vulnerable and this really fits with the song well. This will also correspond to Goodwin’s theory of music videos by matching the visuals not only to the words but the tone and music of the song. The locations I have chosen also have a lot of green in them. This will help to make the audience feel like they are in the video, instead of being on the outside looking in. This will help to get the audience emotionally connected with the video and watch it more and more times.

Lighting- I have gone for a naturalistic lighting throughout the video. This is so that I create a natural atmosphere and people know that this happens in everyday life. Also some of the scenes have been cast in a slightly darker atmosphere. This is good as means that I have the gloominess of the video, but also emotion captured within the video.

Makeup- I have used an actress that does not need to wear a lot of makeup. I have done this so that the model looks like a normal teenager and not someone who is idolised, as I think this will kill the true representation I am aiming for.

Colours- I have used pinks and purples to stereotype so that the audience will appreciate the obvious need for the actress to be ‘normal’ and a fair representation of teenage girls today. I want to represent that girly girl that most girls are today.

 

Communicating genre of the song- I will be communicating the genre of the song through the use of open spaces and the clothes that will be worn. I have done this as it is the most noticed pieces of society today when looking at different videos. Having a check shirt on the actress will make her look more American, the birthplace of country. This will help and guide the audience to know what genre I am representing.

 

I am going to be communicating a narrative for the video. This will be represented by the flow of different scenes and the ability to make them intermingle. This will help the audience to now that the song is actually a narrative as is the video.

I am going to use darker colours to create a dark, gloomy mood to the video. I have chosen to do this as I think it is what the song is all about. I feel that creating this mood will make the audience have more compassion and understanding for the character which I am representing.