Evaluation Question 4- How did you use media technologies in the construction and research, planning and evaluation stages?

 Adobe Premier Elements 12
In the construction of my music video, I used the programme adobe premier elements 12 to edit the video. This was a really useful tool as you could edit the video basically in anyway that you wanted to. I used the programme to change the col,ours and tones of the video as well as speeding up and slowing down clips.

Even though I had played the music when filming for the artist to sing to to keep in time, this did not work out as planned and in some of the clips she was slightly out with the lip sync. I used the programme to therefore speed up and slow down the clips to match the background music. I found this really easy to do and it made the video very rewalistic as it looks like she is actually singing the words.

I also used the programme to layer clips on top of each other like the image above. I thought that this would be really effective in portrayig the protagonists story and add another dynamic to the music video.

However, it did take a long time to edit the clips due to the whole video having to be rendered when you changed a specific scene. This was to ensure the quality of the clip was maintained. However, this was only a minor detail and overall I thought that the programme was very effective and I enjoyed using it even if it did have a few minus points.   

Prezi

 

I have used software on the internet called Prezi. It is a better solution to power point and makes the audience become more interactive with the work that I have produced. I like this as it easy to use and develop points in the software.

You can choose a template, in which there is a large range and you can also create your own presentation. I have done both and been very pleased with the result. Also it makes the presentation seem more fun to read as the information is displayed on the screen is broke up to make it easier to digest. This is good as it means that I can still keep the audience interested with the same amount of information on the page.

Also you can choose the path in which the audience takes through the presentation. This is good as it means that you can select the key information that you want the audience to read quickly and efficiently.

However, sometimes the software can be slow to load and be a little bit tricky to operate. This took a little bit of time to get over as I had to learn to get the best out of the software and this did take some time where I could have been doing the video, but it has good results and therefore was worth it in those respects. I think also some of the bad point was the way the software operates, it is difficult for me to navigate through tit as some of the features I feel were hidden away slightly, but this was ok once you had found all of the features.

Evaluation Question 3-What have you learned from your audience feedback?

Evaluation Question 2-How effective is the combination of your main product and ancillary texts?

Evaluation Question 1-In what ways does your media product use, develop or challenge forms and conventions of real media products?

Directors Commentry

Final Advert

Final Music Video

This is my final music video. I have completed one draft and feel that this final music video had really taken the comments on board that I had recived upon the viewing of my first draft.

Finished Digipak

This is my final designs for my digipak. I have not done this to scale but I intend to make the digipak and then gain some final auidence feedback from it.  

Developments

Theese are the devlopments for my poster-

Todorovs Theory of narrative

I have decided to apply Todorovs theory of narrative to my product. I have done this to make a comparison from the theorists to what I have actually made, but also to see whether the product conforms or contrasts it.

I have researched Todorov and his theory and feel that I have conformed but also contrasted the music video in comparison to his theory. Todorov stated in his theory that all music videos should start with equilibrium a state of equality between all the characters in the music video, then the disruption takes over, followed by recognition and resolution and then followed by the return of the equilibrium.

I have contrasted this as I have started the video with the disruption. I have conveyed this through the character being alone as the result of love, and the lyrics follow the same tone. I feel that I could not have started the music video with equilibrium as the lyrics would then not match the lyrics, a trait which is important in Goodwin’s theory. Most of the video disruption phase, with the recognition and resolution fading in and out of the video, but with equilibrium being shown at the end of the video. I have conveyed this throughout the video with the use of black and white and the emotions used by the artist. I feel that it was important to keep the character as alone in the video as this demonstrates the depth of the disruption.    

Digipak Mock ups

I have started to come up with a couple of mock ups for my digipak's all taking rather different approaches to the production. I have decided that I would like to make the digipak an album, and i have decided to call it Fearless one of Taylor Swifts other songs. I will make the song I have completed the second track and include to the side Music Video included with this album, just so that the audience knows this is the song i used for my music video.

I decided to make the album name different from the original song that i did was because of the length of the song title. I felt like to was far too long for me to write it on the album and for it to make the impact that I had imagined.

Here are the digipaks I have designed so far,k in order from the first I designed to the last-

 

To get the opinion of the target audience, I will conduct a series of targetede research tasks. I want to make sure that the album cover is right as this will be at the forefront of the auidences attension, as this is what will atract them to buy the album. So i will be doing a random sample survey of people asking what cover they like and why, and any improvements they would make. I would do this however, in a controlled environment like school. This is so that the feedback I get is from the right target audience.

 

Next I will gather a few people up randomly to conduct a focus grpoup. This will be a discussion based on the album cover and will be a general feelings and improvements meeting. I feel that both a survey and a quenstionaire would be appropriate as I will be getting more information from a variety of socuces and with therefore get a more balanced opinion. I will therefore get a mixture of quantitve and quantitative data, which will also  be more acurate to analyse.  

Feedback from my rough cut

I have had some feedback on my rough cut from a few people. This was a random sample of people that I had asked about my music video. The results were as follows-

Good Points
1. Shot lengths were on average very good and short enough so that the audience wouldn't get bored
2.The locations were very good and there was enough locations to provide a mixture
3. The audience liked the links to the genre, like the uses of green.
4. The audience liked the fact that there were uses of different colours like black and white and Sepia.

Ways to improve
1. Some of the timing in the lip sync was slightly out in the beginning and needs to be addressed.
2. Remove the black spot towards the end of the music video when the screen goes blank
3. Some of the shots used could be shortened slightly
4. Maybe another location could be added in from the original stating point.
5. When the 4 screens are on show with the face in the middle, the bars on the right hand edge of the screen needs to be edited out to match the left side.

Dated:18/1/14
Progress from the starting point
I had some people in my target audience look at my video and it was suggested that I would add in a new location. To achieve this I have added in a couple of scenes from a rock. This enabled a slight differentiation within locations, but it also kept to the genre of the music video and inline with all the other locations I had used.

Digipak Inspiration and First Digipak Draft

 
In order for me to create a digipak, I wanted to get some inspiration. This was me looking at different albums and singles covers. However, looked at Taylor Swifts website and it had a page with all of her singles and albums on it. This has helped me to look at all of the different ones and look at the motifs used to try and establish my own motif for my video and digipak.

I had made a first draft of a digipak, but when I look at the ones on display on this webpage I know I need to come up with a better one. Below is my first draft.

Representation

Completed Rough Cut