Digipak Mock ups

I have started to come up with a couple of mock ups for my digipak's all taking rather different approaches to the production. I have decided that I would like to make the digipak an album, and i have decided to call it Fearless one of Taylor Swifts other songs. I will make the song I have completed the second track and include to the side Music Video included with this album, just so that the audience knows this is the song i used for my music video.

I decided to make the album name different from the original song that i did was because of the length of the song title. I felt like to was far too long for me to write it on the album and for it to make the impact that I had imagined.

Here are the digipaks I have designed so far,k in order from the first I designed to the last-

 

To get the opinion of the target audience, I will conduct a series of targetede research tasks. I want to make sure that the album cover is right as this will be at the forefront of the auidences attension, as this is what will atract them to buy the album. So i will be doing a random sample survey of people asking what cover they like and why, and any improvements they would make. I would do this however, in a controlled environment like school. This is so that the feedback I get is from the right target audience.

 

Next I will gather a few people up randomly to conduct a focus grpoup. This will be a discussion based on the album cover and will be a general feelings and improvements meeting. I feel that both a survey and a quenstionaire would be appropriate as I will be getting more information from a variety of socuces and with therefore get a more balanced opinion. I will therefore get a mixture of quantitve and quantitative data, which will also  be more acurate to analyse.