Well I have been looking at the different types of genres that are out there and what the audience would expect to see in these. I then saw an article on the Goodwin theory. This was a mans theory between lyrics and visual effects on people. I then went and looked at this in further detail as this was an area I would need to study if I wanted to have a successful video at the end. He says that the video does have to have a link to the lyrics of the song. However, the link can be a polar opposite to the lyric, illustrating the lyrics, or showing metaphors behind the songs.
Doing this short piece of research has really developed further my understanding of music videos and the expectations that the video has within its genre and to make it look professional. I will now create a prezi presentation to explain how this will impact on my music video.
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