I have studied five theories in the last few days. I have looked at the Goodwin theory, Utopian theory, Gratification and Uses, Social Identity theory and the Mulvey theory.
I have devised a few ideas that I will use, following this research.
From the Goodwin theory I have learnt that I want to create a link between the visuals of the song and I want the video to illustrate it. This will mean that i want the video to follow a narrative line. I will have some elements of the video that will be nothing to do with the lyrics, but feel that this could add to the video.
I have learnt from the Utopian theory that I would like to be able to create a sense of escape within the video and i have chosen to represent this in a space dimension. so the auidence, who may live in the city or in a town, will have the feeling of escaping to an empty place.
From the Gratification of Uses theory I have learnt that I will have to be able to represent a charecter that has a firm personal identity. This will helo the auidence to be able to find a personal identity and be able to develop thier own unique identity.
From the social identity thoery I have learned that auidences use media to be part of a social group and form an identity of thier own. this will be important that i will somewhere in my video be able to replicate a social group, so that i have an auidence for the video. in my case I will be representin g thr country and western genre so will be a social group that likes the outdoors and freedom. so will be important to replicate in the video.
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